AskDefine | Define banner

Dictionary Definition

banner adj : unusually good; outstanding; "a banner year for the company"


1 long strip of cloth for decoration or advertising [syn: streamer]
2 a newspaper headline that runs across the full page [syn: streamer]

User Contributed Dictionary

see Banner




  1. A flag or standard used by a military commander, monarch or nation.
  2. Any large sign, especially if constructed of soft material or fabric.
    The mayor hung a banner across Main Street to commemorate the town's 100th anniversary.
  3. A large piece of silk or other cloth, with a device or motto, extended on a crosspiece, and borne in a procession, or suspended in some conspicuous place.
  4. By extension, a cause or purpose; a campaign or movement.
    They usually make their case under the banner of environmentalism.
  5. A type of advertisement in a web page or on television, usually taking the form of a graphic or animation above or alongside the content. Contrast popup, interstitial.
  6. The principal standard of a knight.
  7. A person etc. who bans something.

Derived terms


large sign
large piece of cloth with a device or motto borne in a procession
cause or purpose; a campaign or movement
advertisement in a web page
principal standard of a knight


  1. Exceptional; very good.
    It is a banner achievement for an athlete to run a mile in under four minutes.


exceptional; very good

Extensive Definition

A banner is a flag or other piece of cloth bearing a symbol, logo, slogan or other message. Banner-making is an ancient craft.
The word derives from late Latin bandum, a cloth out of which a flag is made (Latin banderia, Italian bandiera). German developed the word to mean an official edict or proclamation and since such written orders often prohibited some form of human activity, bandum assumed the meaning of a ban, control, interdict or excommunication. Banns has the same origin meaning an official proclamation, and abandon means to change loyalty or disobey orders, semantically "to leave the cloth or flag".

Heraldic banners

In Britain, trade union banners have been made since the 1840s, and at May Day parades, they could be counted in the hundreds. The iconography of these banners included mines, mills, factories, but also visions of the future, showing a land where children and adults were well-fed and living in tidy brick-built houses, where the old and sick were cared for, where the burden of work was lessened by new technology, and where leisure time was increasing. The same kind of banners are also used in many other countries. Many, but not all of them, have red as a dominant colour.
For more on the design and making of these banners, see Banner-making.

Advertising banners

Protest banners are either carried by demonstrators during a protest march, typically at the head of the procession, or fixed to walls, trees or other stationary objects to be read by anyone who happens to pass by.
As an art form, the protest banner can have an elaborate design or just consist of a slogan hastily scribbled or sprayed on a piece of canvas, cloth, or cardboard. In the August 2003 issue of The Journal of Aesthetics & Protest, Yates Mckee notes that "the protest banner explicitly announces its instrumentality; it is designed for application in the service of an end outside of itself, which is why it is barely afforded the status of a 'medium' in the discourse of art-criticism. Indeed, this relation of means and ends traditionally governs the distinction between 'art' and 'propaganda'."

See also

banner in German: Banner (Druck)
banner in Spanish: Estandarte
banner in French: Étendard (bannière)
banner in Dutch: Banier
banner in Japanese: 横断幕
banner in Norwegian: Standart
banner in Polish: Sztandar
banner in Portuguese: Estandarte
banner in Russian: Знамя
banner in Sicilian: Stinnardu
banner in Slovenian: Prapor
banner in Chinese: 横幅

Synonyms, Antonyms and Related Words

Communist threat, Dannebrog, Jolly Roger, Old Glory, Star-Spangled Banner, Stars and Stripes, Union Flag, Union Jack, Western imperialism, and blue, arch, atrocity story, badge, banderole, bang-up, banner head, banneret, battle hymn, black flag, bloody shirt, blue ensign, blue-ribbon, bunting, burgee, capital, caption, cardinal, central, champion, character, characteristic, chief, coachwhip, color, colors, crostarie, crowning, device, differentia, dominant, drop head, dropline, earmark, ensign, epigraph, expansionism, face, fiery cross, first, first-class, first-rate, first-string, flag, focal, foremost, gonfalon, gonfanon, great, guidon, hallmark, hanger, head, heading, headline, headmost, hegemonic, house flag, idiosyncrasy, image, imperialist threat, important, independence, index, indicant, indicator, insignia, jack, jump head, keynote, leading, legend, long pennant, magisterial, main, manifest destiny, mark, martial music, master, measure, memorable, merchant flag, momentous, motto, national anthem, national flag, notable, note, noteworthy, oriflamme, overline, overruling, paramount, peculiarity, pendant, pennant, pennon, pennoncel, picture, predominant, preeminent, preponderant, prevailing, primal, primary, prime, principal, property, ranking, red, red ensign, representation, representative, royal standard, rubric, ruling, running head, running title, scarehead, screamer, seal, self-determination, sigil, sign, signal, signal flag, signature, sovereign, spread, spreadhead, stamp, standard, star, stellar, streamer, subhead, subheading, subtitle, supereminent, superscription, sure sign, swallowtail, symbol, symptom, telltale sign, title, title page, top-notch, topflight, trait, tricolor, vexillum, war song, white, yellow peril
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